/S /Normal /K 7 /Pg 28 0 R /SpaceBefore 12.0 /K 55 /A 602 0 R /Type /Annot << /Subtype /Link /K 101 /Pg 27 0 R /P 842 0 R 118 0 obj << /A 708 0 R /S /Normal 396 0 obj /S /Normal Sorry, preview is currently unavailable. /MC0 472 0 R /P 14 0 R /A 901 0 R << /C /Normal /TT1 469 0 R Prince 9.0 rev 5 (www.princexml.com) /CropBox [0 0 612 792] /Pg 25 0 R /C /Normal << /Rect [81.0 617.094 123.96 629.106] /S /bibliography /P 14 0 R /A 718 0 R /A 816 0 R /C /Normal 260 0 obj /P 769 0 R /C /Normal /P 902 0 R endobj 398 0 obj /Pg 30 0 R /P 892 0 R /ProcSet [/PDF /Text] 2015-04-21T17:49:32-07:00 Academia.edu no longer supports Internet Explorer. endobj /A 596 0 R /EndIndent 0.0 404 0 obj /Pg 27 0 R << /Pg 27 0 R 434 0 obj /S /bibliography /Pg 27 0 R /S /Normal /S /Normal endobj /P 988 0 R << /K 68 >> /K 81 << /C /Normal >> /A 709 0 R /P 14 0 R /Parent 4 0 R /K 2 /WritingMode /LrTb /K 28 /C /Normal /S /Normal >> 158 0 obj endobj /S /Normal /S /Normal /A 724 0 R /A 663 0 R /K 92 /S /bibliography 419 0 obj /TOA /TOC /C /Normal 346 0 obj /K 76 /S /Normal /C /Normal /A 565 0 R << endobj >> /GS0 467 0 R >> >> /K 73 << endobj /S /affiliation >> /Rect [131.988 617.094 162.744 629.106] /ExtGState << << /Resources << /A 554 0 R /C /Normal /Pg 30 0 R /A 833 0 R << 127 0 obj /C /Normal >> /Pg 30 0 R >> 17 0 obj << /S /Normal /Type /Pages This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. A study with 295 consumers was realized. /Pg 27 0 R /A 607 0 R 125 0 obj /S /bibliography /A 722 0 R 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R /A 490 0 R endobj /Dest [17 0 R /XYZ 0 581 0] /P 817 0 R endobj >> >> /S /Normal /K 83 << << 345 0 obj /S /Normal Appligent pdfHarmony 2.0 endobj 2011-04-06T23:10:02+01:00 /P 618 0 R /P 902 0 R >> >> endobj /A 690 0 R << /S /Normal /Underline /Span endobj /CreationDate (D:20150421174932-07'00') endobj /Parent 4 0 R S` us` gjemrnatgmj t`ofjmimcy ajh tmmis tm gjor`as` prmhuotgvgty ajh eaogigtat` j`w emrns me sofmiarsfgp. << 5 [79 0 R 80 0 R 81 0 R 82 0 R 83 0 R 84 0 R 85 0 R 86 0 R 214 0 R 215 0 R /C /bibliography /A 635 0 R /S /Normal 180 0 obj /P 990 0 R Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /A 953 0 R /S /Normal >> /Pg 27 0 R >> /InlineShape /Figure endobj /S /bibliography /Pg 22 0 R /S /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. >> endobj /Type /Action endobj >> /Pg 27 0 R endobj /O /Layout /Pg 28 0 R /K 122 /S /URI /P 880 0 R >> endobj /C /Normal << /K 114 222 0 obj Lusgj`ss ige`, ige` gj tf` nytfmimcgoai dujci`, gs egrst me aii eujhan`j-, taiiy ommp`ratgv`. endobj /P 751 0 R /K 7 /Contents 484 0 R 426 0 obj /C /Normal /P 14 0 R 271 0 obj >> 121 0 R 122 0 R 123 0 R 124 0 R 125 0 R 126 0 R 127 0 R 128 0 R 129 0 R 130 0 R << endobj 109 0 obj /A 666 0 R /C /Normal >> When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. 253 0 obj 371 0 obj /A 641 0 R /C /Normal << endobj /CropBox [0 0 612 792] 46 0 obj /C /Normal endobj >> Even a special Commitment-Trust-theory was proposed by Morgan &Hunt (refered to as M&H) to address the mediating influence of these two concepts. << /K 4 31 0 obj /Contents 474 0 R >> /Pg 27 0 R /K 77 >> >> >> >> >> /S /Normal /S /Normal /K 50 << >> /S /Normal /A 580 0 R endobj << >> /Pg 28 0 R 148 0 obj >> 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R 4 0 obj /A 504 0 R /S /Superscript >> endobj /A 583 0 R The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. /TextIndent 0.0 endobj 12 0 obj /C /Normal /A 524 0 R /S /Normal /Contents 477 0 R /K 80 /A 694 0 R /Type /Pages /Pg 27 0 R /K 0 /S /Normal /C /Normal /S /Normal /Pg 30 0 R << /K 87 /Pg 30 0 R << >> endobj /P 14 0 R endobj 397 0 obj /K 58 /K 84 /S /Normal /C /Body#20Text#20Indent /S /Normal Re-Examination of the Commitment-Trust Theory The main aim of the research presented here has been to test the generalisability of the KMV model. >> /C /Normal /K 4 /Producer (Prince 9.0 rev 5 \(www.princexml.com\)) /WritingMode /LrTb endobj /P 826 0 R 300 0 obj /C /Normal /P 14 0 R >> /C /affiliation /MediaBox [0 0 612 792] /K 19 216 0 R 217 0 R 218 0 R] /A 941 0 R To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. /Subscript /Span << /A 574 0 R /Pg 28 0 R >> /S /Normal endobj /S /Normal /ColorSpace << /C /Normal According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving endobj /C /Normal /Pg 28 0 R /S /Normal << /EndIndent 0.0 /K 9 endobj /A 536 0 R >> >> 308 0 obj endobj << << /P 586 0 R /A 780 0 R /Pg 27 0 R >> >> endobj /P 14 0 R /Pg 26 0 R << << /A 625 0 R /Pg 23 0 R /C /Normal 147 0 obj /C /affiliation endobj /S /Normal /A 899 0 R << /S /Heading#201#2CHeading#201#20Char /A 782 0 R 306 0 obj Our goal is to establish a conceptual model representing the different relationships. >> /P 840 0 R /O /Layout /S /Normal /TT0 468 0 R /S /Normal /Pg 27 0 R /A 520 0 R << >> 412 0 obj /S /Normal /C /Normal << >> /K 12 /P 14 0 R /ExtGState << /P 14 0 R Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. /C /Normal /C /Normal endobj /S /Normal /P 896 0 R 76 0 obj /P 630 0 R 282 0 obj /Pg 28 0 R Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. /TT1 469 0 R << << /K 11 endobj >> << >> /K 2 >> /C /Normal 136 0 obj /A 488 0 R /K 20 mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. /C /Normal >> 384 0 obj << See Full PDF. /S /URI /Type /Annot endobj /S /Normal >> endobj /C /Normal /C /Normal Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /A 905 0 R 101 0 obj /C /Normal uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 /GS0 467 0 R /Font << endobj /StartIndent 0.0 /C /Normal /P 14 0 R /K 18 /P 14 0 R endobj >> /P 669 0 R >> /SpaceBefore 12.0 >> endobj /CS0 [/ICCBased 466 0 R] /C /Normal endobj << /S /Normal /A 919 0 R >> << endobj >> endobj << 104 0 obj /MC0 472 0 R /C /Normal /P 14 0 R /StructParents 5 endobj << /A 537 0 R /S /Normal /C /Normal /C /Normal << 299 0 obj << /P 954 0 R /Pg 28 0 R /S /bibliography << 421 0 R 422 0 R 423 0 R 424 0 R 425 0 R 426 0 R 427 0 R 428 0 R 88 0 R 89 0 R] /P 14 0 R 341 0 obj /C /Heading#201#2CHeading#201#20Char 5 0 obj /P 813 0 R endobj /C /Normal 206 0 obj These constitute mediating variables between ethics and performance. /P 14 0 R /P 14 0 R X`xas X`of Pjgv`rsgty. The study provides practical implications for policymakers, private university /K 107 /C /bibliography /EndIndent 0.0 endobj Morgan, R.M., & Hunt, S.D. /P 824 0 R /P 767 0 R /A 943 0 R /K 35 /ProcSet [/PDF /Text] /S /Normal /A 909 0 R /P 14 0 R endobj /Next 19 0 R /CS0 [/ICCBased 466 0 R] >> >> /ProcSet [/PDF /Text] /Pg 27 0 R 181 0 R 182 0 R 183 0 R 184 0 R 185 0 R 186 0 R 187 0 R 188 0 R 189 0 R 190 0 R /C /Normal endobj endobj /A 587 0 R << endobj /C /Normal /WritingMode /LrTb /C /Normal /TT2 470 0 R /P 765 0 R 78 0 obj /P 662 0 R /Body#20Text#20Indent /P << Kr" >> /Rect [243.264 211.794 424.656 223.806] /C /Normal /Pg 27 0 R /K 36 /S /Normal the ladder of stakeholder loyalty), and describing the various relational factors (i.e. >> endobj << << /S /Normal /Body#20Text 32 0 R >> << >> /S /Normal /A 904 0 R /K 98 /Pg 23 0 R /S /Normal /S /Normal /S /Normal /Rotate 0 << /S /Normal /C /Normal 241 0 obj /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) endobj The International Food and Agribusiness Management Review, Journal of Business-to-Business Marketing, International Food and Agribusiness Management Review, Proceedings in the American Marketing Association, International Journal of Procurement Management, TIJ's Research Journal of Social Science & Management - RJSSM, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, The explanatory foundations of relationship marketing theory, Theoretical Perspectives of Business Relationships: Explanation and Configuration, Buyer-Seller Relationships: The Role of Expectations, Communication Behavior, and Appraisal Processes in Problem Solving, Corporate integration and Competitiveness: Turkish suppliers' perspective, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Measuring the Impact of Exchange Orientation on Relationship Value: Technical Report on Methods, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, The Effects of Trust on Performance of High-Tech Business Relationships, The Roles of Satisfaction, Trust and Commitment in Value-Creation in Strategic Networks, Determinants of customer partnering behavior in logistics outsourcing relationships: a relationship marketing perspective, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, A framework for B2C and B2B e-commerce ethics and its effect on customer satisfaction : a comparison study between the UK and Egypt, Interorganizational Relationships Climate And Interorganizational Information Systems Success; A Supply Chain Perspective, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Determinants of importer commitment in international exchange: an agenda for future research, Trust and Formal Control in interorganizational Relationships, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Relational Ties and Transaction Costs - The Moderating Role of Uncertainty, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, On distributor commitment in industrial channels of distribution: a multicomponent approach, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, The influence of trust on collaborative relationships in supply chains, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Proposed application of the relationship marketing in interorganizational relations, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Inter-relationships among focal dimensions in relationship quality: a quantitative and exploratory approach, Relationship Recovery: An Integrated Conceptual Framework. /C /Normal /C /Normal /TextIndent 0.0 /Parent 11 0 R endobj << >> /A 996 0 R /Parent 5 0 R >> /C /Normal 403 0 obj 279 0 obj /C /Normal /Font << METHODS /S /Normal /S /Normal << endobj /P 822 0 R /C /Normal >> /Pg 28 0 R /S /Normal /A 553 0 R 288 0 obj /S /Normal /A 794 0 R /A 589 0 R /A 766 0 R /K 27 endobj /K 1 192 0 obj /P 622 0 R >> /A 810 0 R /P 801 0 R /S /Normal >> << /A 937 0 R /C /bibliography /StructParents 3 endobj >> << /P 628 0 R /P 14 0 R /A 674 0 R << 309 0 obj >> << /A 843 0 R /C /Normal 429 0 obj /A 505 0 R 437 0 obj /Contents 480 0 R << /Type /Page /P 14 0 R /EndIndent 0.0 325 0 obj /C /Normal endobj /C /Normal /K 116 134 0 obj /C /Normal /Pg 28 0 R << << endobj << /A 525 0 R /Body#20Text /P << /C /Normal 386 0 obj << 64 0 R 65 0 R] /K 3 endobj /K 16 /P 850 0 R endobj 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R /A 637 0 R 367 0 obj /Pg 21 0 R /Pg 26 0 R /P 828 0 R /Pg 27 0 R /TextAlign /Center /K 109 /A 849 0 R /K 88 /C /Normal In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. /S /bibliography /StartIndent 0.0 /K 76 << /Pg 27 0 R >> /C /Normal /K 1 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R >> endobj Journal of Business & Industrial Marketing. /C /Normal >> 361 0 obj 391 0 obj endobj /A 851 0 R